Government Agencies to Air TV & Radio Adverts Only on KBC – In a significant move, the Kenyan government issued a directive mandating all government agencies, independent commissions, and public universities to exclusively broadcast their TV and radio advertisements through the state-owned broadcaster, Kenya Broadcasting Corporation (KBC). Prof. Edward Kisiang’ani, the Principal Secretary in the State Department of Broadcasting and Telecommunications, announced the directive with the objective of revitalizing and transforming the fortunes of KBC.
The directive, aligned with a Treasury circular from July 10, 2015, seeks to centralize public sector advertising, streamlining the process through KBC. Prof. Kisiangani emphasized that the move aims to ensure prompt payment for advertising services, preventing delayed payments to media houses. The circular addressed to all Ministries outlines that KBC will exclusively handle electronic advertisements from National Government entities, Independent Commissions, and Public Universities, authorized by the Government Advertising Agency (GM).
Strategically, the directive not only supports the struggling state broadcaster but also aligns with the government’s broader policy of reviving public sector entities. Additionally, Prof. Kisiang’ani highlighted the importance of preventing any skewing of public-private partnerships against public sector institutions.
The Proactive Approach
The government’s proactive approach aims to leverage its institutions for effective communication, especially in reaching target audiences through campaigns and statutory announcements. The circular is a crucial step towards optimizing government resources and ensuring the revival of ailing public sector entities.
Emphasizes
Moving forward, the government emphasizes the need for these strategies to be implemented with a focus on aligning with broader policies, thereby fostering a symbiotic relationship between the public sector and its institutions. The directive not only seeks to streamline advertising processes but also underscores the government’s commitment to the revival and effective utilization of its entities.
In conclusion, this directive signifies a strategic move by the government to bolster its communication channels and support state-owned entities. Lastly, by exclusively partnering with KBC for electronic advertising, the government aims to streamline processes, revitalize institutions, and ensure effective communication with the public. Government Agencies to Air TV & Radio Adverts Only on KBC
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