2024 WRC Safari Rally in Naivasha – In a resounding endorsement of Kenya’s motorsport prowess, CFAO Motors Kenya has stepped forward as a major sponsor for the 2024 WRC Safari Rally, injecting a substantial Shs. 30 million into the premier motorsport event. The announcement, made during an event presided over by Cabinet Secretary Ababu Namwamba, signals a dynamic partnership between the leading automotive dealer in Kenya and one of the most iconic rallies in the world.
CFO Motors Commitment to Support
Arvinder Singh Reel, the Managing Director of CFAO Motors Kenya, highlighted the company’s commitment to supporting the four-day rally, set to unfold in Naivasha during the Easter weekend from March 28th to 31st. This marks the fourth consecutive time that CFAO Motors Kenya has participated in the global motorsport spectacle, with its Toyota Gazoo Racing Team achieving significant victories in past editions.
Reel emphasized that the financial support would contribute to the meticulous planning of the event, showcasing CFAO Motors Kenya’s dedication to promoting high-profile sports and contributing to Kenya’s global standing in motorsport. He underscored the significance of this year’s WRC Safari Rally in aligning with Sustainable Development Goals (SDGs), highlighting the interconnectedness of social inclusion, poverty, the environment, and education within the context of sports.
As a demonstration of its commitment, CFAO Motors Kenya will prominently feature its Mild Hybrid Electric Vehicle (MHEV) Hilux pickup and the GR Hilux as the official route openers during the rally. Spectators can anticipate a display of the RAV 4 Hybrid and the Corolla Cross Hybrid, showcasing the brand’s commitment to Quality, Durability, and Reliability (QDR).
Ferdinand Omanyala
The choice of Ferdinand Omanyala, a two-time African Athletics Champion, as CFAO Motors Kenya’s Brand Ambassador further underscores the company’s dedication to showcasing Kenyan talent. Omanyala’s achievements, both locally and globally, serve as an inspiration for young individuals to harness their full potential.
Additionally, in a bid to fulfill its role as a responsible corporate citizen, CFAO Motors Kenya, in collaboration with the Toyota Gazoo Racing Team, will launch a nationwide road safety campaign for school-going children. The initiative aims to distribute 10,000 glowing wristbands to primary schools, fostering awareness of road safety in communities across Kenya.
2024 Naivasha Safari Rally
The upcoming WRC Safari Rally has already generated significant excitement, with over 50 foreign and local drivers set to participate. Notably, the defending champions, the Toyota Gazoo Racing Team, comprising Kalle Rovanperä, Elfyn Evans, and Takamoto Katsuta, will be vying to continue their winning streak.
The positive impact of the rally extends beyond the race track, as the local community in Naivasha anticipates a boost in business. With an influx of visitors, businesses ranging from hospitality to retail are gearing up for increased sales. Hotels, lodgings, and Airbnb accommodations are expected to be fully booked, creating a vibrant economic atmosphere in Naivasha.
In conclusion, CFAO Motors Kenya’s substantial sponsorship and multifaceted engagement with the 2024 WRC Safari Rally not only underscore the company’s commitment to motorsport excellence but also its dedication to fostering positive societal impact through sports and community initiatives. Lastly, as the rally unfolds, the collaboration between CFAO Motors Kenya and the WRC Safari Rally promises to be a thrilling testament to Kenya’s prowess in the global motorsport arena.
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